TrafficJunky Targeting Options: Complete Guide
Master every targeting option available on TrafficJunky—from geo and device targeting to advanced segments and retargeting.
Why Targeting Matters on TrafficJunky
TrafficJunky serves 4.6 billion daily impressions. Without proper targeting, your ads show to everyone—including people who will never convert. Smart targeting means your budget goes toward users most likely to take action.
The difference between a profitable campaign and a money pit often comes down to targeting configuration.
Audience Targeting (Basic)
These are the foundational targeting options every campaign should configure.
Geo Targeting
What it does: Select up to 30 countries, regions, or cities you want to target.
Key considerations:
- Tier 1 countries (US, UK, CA, AU, DE) have higher CPMs but better conversion rates
- Tier 2/3 countries are cheaper but quality varies dramatically
- Start with 2-3 proven geos, then expand based on data
- Regional targeting (states/provinces) is available for major countries
- City-level targeting available for granular control
Pro tip: Create separate campaigns per geo-tier so you can optimize bids independently. A US campaign needs different bids than a Brazil campaign.
OS Targeting
What it does: Target users by operating system (iOS, Android, Windows, macOS, etc.)
Why it matters:
- iOS users often have higher purchasing power
- Android has more volume but varies by region
- Desktop OS (Windows/Mac) users behave differently than mobile
- Some offers convert better on specific platforms
Pro tip: Mobile is 80%+ of TrafficJunky traffic. Unless your offer is desktop-specific, mobile OS should be your primary focus.
Browser Targeting
What it does: Include or exclude specific browsers (Chrome, Safari, Firefox, etc.)
Use cases:
- Some landing pages render poorly on certain browsers
- Safari users on iOS often indicate higher-value traffic
- Useful for excluding outdated browsers that break your pages
Browser Language Targeting
What it does: Target users based on their browser language setting.
Why it matters:
- Shows user's actual language preference, not just location
- Spanish speakers in the US are a different audience than English speakers
- Match your landing page language to browser language for better conversions
More Audience Targeting
These options let you drill deeper into specific audience characteristics.
Zip/Postal Code Targeting
Availability: US, Canada, and Japan only
What it does: Target up to 100 specific postal codes.
Use cases:
- Local businesses or geo-specific offers
- Testing specific metro areas before broader rollout
- Avoiding certain areas with poor conversion history
Income & Population Targeting
Availability: US only
What it does: Uses neighborhood statistics to target areas by income level and population density.
Why it matters:
- Premium offers may perform better in high-income areas
- Dating apps might target urban population centers
- Allows demographic-based optimization without individual user data
Limitation: This is neighborhood-level data, not individual user data. It's directional, not precise.
ISP Targeting
What it does: Target users by Internet Service Provider.
Why you'd use it:
- Some ISPs serve specific demographics
- Carrier targeting for mobile offers
- Exclude known low-quality traffic sources
Note: Available options depend on the country you've selected.
IP Targeting
What it does: Target or exclude specific IP ranges.
Use cases:
- B2B targeting specific company IP ranges
- Excluding known bot/fraud IP ranges
- Testing specific network segments
Mobile Connection Targeting
What it does: Target by connection type (WiFi, 3G, 4G, 5G).
Why it matters:
- WiFi users are more likely to complete lengthy signups
- Carrier data users may have limited bandwidth patience
- Connection type can indicate user context (home vs. commuting)
Virtual Reality Targeting
What it does: Target or exclude VR headset users.
Why it exists: Pornhub has significant VR content. If your offer isn't VR-relevant, you might want to exclude this traffic—or specifically target it if you have VR content.
Advanced Targeting
These features separate sophisticated campaigns from basic ones.
Keyword Targeting
What it does: Target users based on the content they're viewing. You can specify up to 30 target keywords and 20 excluded keywords, with a maximum of 4 broad match keywords.
How it works:
- Your ads show on pages containing your target keywords
- Excluded keywords prevent your ads from showing on certain content
- Broad match expands reach to related terms
Strategy tips:
- Start with specific keywords relevant to your offer
- Use exclusions to avoid irrelevant or brand-unsafe content
- Test broad vs. exact match to find the right balance
Example: A dating offer might target keywords like "meet singles" while excluding content keywords that indicate users already in relationships.
Audience Exclusion Pixel Targeting
What it does: Prevent visitors who have already purchased/converted from seeing your ads.
Why it matters:
- Stop wasting money showing ads to existing customers
- Reduce ad fatigue for converted users
- Improve effective CPM by focusing on new prospects
Setup: Requires placing a pixel on your confirmation/thank-you page.
Retargeting
What it does: Show ads to users who have previously engaged with your brand.
Types of retargeting:
- Site visitors - Users who visited your landing page
- Engaged users - Users who spent time or took actions
- Cart abandoners - Users who started but didn't finish checkout
Why it's powerful:
- These users already know your brand
- Higher intent = higher conversion rates
- Often more cost-effective than cold traffic
Setup: Requires pixel implementation on your properties.
Segment Targeting
What it does: Target audiences based on behavioral data TrafficJunky has collected.
Two types:
1. Buyer, Intent, Interest Segments
- Pre-built audiences based on user behavior
- Target users who have shown interest in products like yours
- Note: These affect minimum bid requirements based on segment size and popularity
2. Custom Segments
- Create your own audience segments
- Based on users who've interacted with your domain
- Build lookalike audiences from your best converters
Getting started: Custom segments require you to [create a custom segment](https://www.trafficjunky.com) in your TrafficJunky dashboard first.
Targeting Strategy: Putting It Together
For New Campaigns
- Start narrow, then expand
- Validate before optimizing
- Layer targeting progressively
For Scaling Campaigns
- Use segments to find new audiences
- Expand geos strategically
- Optimize based on data
Common Targeting Mistakes
Mistake #1: Targeting too broad
"Run worldwide on all devices" = waste money on low-quality impressions. Start narrow.
Mistake #2: Not separating campaigns by targeting
Mixing geos, devices, and placements in one campaign makes optimization impossible. You can't tell what's working.
Mistake #3: Ignoring mobile connection type
A user on 3G won't wait for your heavy landing page. Match your page to your targeting.
Mistake #4: Set and forget
Targeting needs ongoing optimization. What works today may not work next month.
Mistake #5: Not using retargeting
Retargeting is often the most profitable traffic. Set it up from day one.
Related Guides
- [TrafficJunky Ad Formats](/guides/trafficjunky-ad-formats-guide) - Banner sizes, native ads, and video specs
- [How TrafficJunky Advertising Works](/guides/how-trafficjunky-advertising-works) - Platform overview and bidding
- [Why Most Adult Ad Pages Fail](/guides/why-most-adult-ad-pages-fail) - Common mistakes to avoid
Need Help With Targeting?
Configuring TrafficJunky targeting correctly can mean the difference between profit and loss. [TrafficEdge](/services/campaign-setup) handles targeting setup and ongoing optimization as part of our campaign management services.
We know which segments perform, which geos convert, and how to structure campaigns for maximum ROI. [Book a strategy call](/contact) to discuss your campaigns.